10 reasons why good lighting can be more important than the camera itself

Anyone who has worked with me recently will know that I'm a bit of a geek when it comes to lighting. In fact, I rarely shut up about it. You might think it unusual that rather than playing with new cameras, steadicams and other gadgets I would rather be playing with bulbs, bounce and black wrap. The reason behind it is I believe that when composing an image, whether for a commercial or a film, lighting is everything. Well, almost. You can't have a shoot without the other elements, but at least if you want your images to be memorable and perhaps even cinematic then you can't avoid the subject of lighting.